DO YOU NEED A SEPARATE MARKETING PLAN?: Not every company needs a separate marketing plan. For many companies, particularly those in the planning phase, a marketing plan is a subset of the business plan. But for a company trying to grow itself from a small niche to a major player, a marketing plan is critical. We work with you to determine your specific needs.
WHY YOUR MARKETING PLAN MATTERS: A marketing plan focuses a company on how it intends to capture the customers. It prevents companies from simply saying "We'll be first" or "We'll be be the best"; contrary to legend, simply building a better mousetrap does not make money. Marketing the mousetrap does.
Similarly, a marketing plan is critical when a company is trying to raise capital. If investors see that you do not have a clear, logical and likely-to-succed marketing plan, whether as part of your business plan or standing alone, they are highly unlikely to invest in your company.
A good marketing plan gives you new insight into customer wants and dislikes; focuses on the best customer targets to pursue; and creates a cost- and effort-efficient game plan for reaching customers.
CONTENTS: A stand-alone marketing plan goes into greater depth than the marketing sections of a business plan, to include customer and competitor segmentation and analysis; detailed suggestions for branding and positioning; advice on advertising and public relations; and analysis of the interrelationship of business strategy and marketing, all in a manner designed to make the most efficient use of capital.
Each marketing plan is supported by financial modeling, an executive summary that grabs the attention of the reader, and a PowerPoint presentation for presenting the plan.
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